Role
Founder and CEO of The Breakaway, a consulting firm specializing in creating business models for the growth of women's sports.
Bio
After graduating in History from the University of Padova in 2006 and earning a Master's in Business Management from the CUOA Foundation in 2008, she moved to London as a Client Partner at Unique Digital (WPP Group), entering the digital marketing sector. She subsequently served as Deputy Head of MENA for Artefact in Dubai, working alongside international brands such as Emirates Airline. In 2017, she took on the role of Managing Director in Kuala Lumpur, leading the group's expansion in Asia with the opening of offices in Hong Kong, Singapore, and Melbourne.
Between 2020 and 2021, she was Director of Business Development APAC for Expedia Group in Singapore. She returned to Italy in 2021 as Managing Director of Alkemy SpA, where she led digital innovation and business consulting projects. In the 2024-25 season, she served as CEO of FC Como Women, a Serie A women's football club.
In September 2025, she founded The Breakaway, a consulting boutique for the leaders of clubs, leagues, federations, and investment funds, of which she is CEO, specializing in business development strategies for the growth of women's sports . An international speaker on business development in sports, she speaks on leadership and sports management . During her career, she has received the Big Thinker Award promoted by Google Squared, was included among the Inspiring Fifty Italy in 2021, and in Startupitalia's Unstoppable Women list in 2026.