Role
Full Professor of Economics and Business Management at the University of Rome Tre.
Bio
Michela Addis is a Full Professor of Economics and Management at Roma Tre University. She graduated with honors in Economics and Business from Roma Tre University and earned a PhD in Business Economics & Management from Bocconi University, where she conducted research and taught. She has spent periods of study and research at the Helsinki School of Economics and Columbia Business School.
He studies consumer behavior, particularly consumer experience, engagement, and brand management. In recent years, his research has focused on the processes through which experiences can contribute to individual and collective well-being, with a particular focus on cultural consumption, digital transformation, and the role of culture in society.
She is co-leader of the Transformative Consumer Research – TCR Europe Chapter and Director of the Center for Studies on Markets and Industrial Relations (CeSMeR) at Roma Tre University. She is the author of numerous international scientific publications and books on consumer experience, branding, marketing, and well-being.